Meet the writers contributing to The Change Optimist
Mathew Growden (aka Growdy) is a dot-com refugee with over 30 years of digital experience in consumer e-commerce (Indigo Books, SHOP.CA), telco (WIND Mobile), media and automotive (Google). For nearly a decade he worked in the Google Canada Automotive Team, collaborating with OEMs, Auto Groups and Dealers to make the best possible use of research, insights, digital media and digital tools to sell more cars. Now working as an independent consultant, Mathew continues his work to help the automotive industry elevate their digital experiences. Frequently called upon as a keynote speaker at several industry events (Western Canada Dealer Summit, ACE, CADEX, etc), Mathew relishes the opportunity to share his unique perspective on the automotive industry and innovation.
